World First for Languages at World of James Herriot

A Chinese family using the Papillon App

A Chinese family using the Papillon App

World of James Herriot in Thirsk has installed a visitor attraction ‘world first for languages’ at the Award Winning attraction that provides guests with a fully guided tour of the attraction on their own device in any language. Visitors simply point their smartphone or tablet at a QR code on each exhibit and the APP converts the description into the visitors’ own language either in text or audio.

The ‘world first’ is provided by Papillon Translations whose native speakers and professional translators have first-hand knowledge of the target markets. This is not only important for accuracy but also to be able to provide in-depth knowledge of local and cultural influences. This also ensures the translations acknowledge the target audience and sensitivity of the local environment, that may not be obvious to the casual translator.

 

 

“This is a great service for our visitors as we know that around 35% of people who visit the World of James Herriot are from overseas and appreciate the experience and the improvement in knowledge it brings. ” comments World of James Herriot’s managing director, Ian Ashton.

The attraction is open every day except Christmas Day, Boxing Day and New Year’s Day and attracts many coach groups, families and a large following of James Herriot fans. It is enjoying much new attention due to the Channel 5 Yorkshire Vet TV series about the present day version of the very same veterinary practice that James Herriot made famous with his books, films and BBC TV series about his life as a country vet in what is now known worldwide as ‘Herriot Country’. A new version of the ‘All Creatures Great and Small’ series is currently in production by Channel 5 and is due to be screened in late 2020.

“As the increasing number of overseas visitors has shown, the Herriot story is still a worldwide phenomenon and this is an additional tool in our activities to improve their experience and which is also useful for English-speaking visitors because the information provided is retained on the visitors device so that they have record of the things that interested them during their visit.” added Ian Ashton.

 

For further information please contact:
Ian Ashton, World of James Herriot, 23 Kirkgate, Thirsk, North Yorkshire, YO7 1PL
Tel: 01845 524234 E-mail: mail@worldofjamesherriot.com

Press Contact: John Gallery, vice chairman, Herriot Country Tourism.
Tel: 07967 032623 E-mail: johngallery@herriotcountry.co.uk

Steve Kent, Papillon Translations, enquiries@papillontranslations.com Tel: 07910035715 Skype: steve.kent.papillontranslations.